Huntington Bancshares Incorporated (HBAN) Stock Analysis

Huntington Bancshares’ primary competitive edge lies in its strong regional deposit franchise, disciplined risk management, and customer-centric culture. The bank consistently delivers above-peer deposit growth—average deposits rose 8.4% annually from 2021 to 2024, outpacing the peer median of 7.2%. This reflects effective acquisition and retention of primary banking relationships, a key advantage over regional peers such as Fifth Third (FITB) and KeyCorp (KEY).

Huntington’s credit quality is a notable strength. Its net charge-off ratio was 0.20% in Q2 2025, well below the peer median of 0.43%, indicating prudent underwriting and a moderate-to-low risk appetite. The bank’s Common Equity Tier 1 (CET1) ratio stands at 10.5%, providing a robust capital buffer relative to most regional competitors.

Customer satisfaction is another differentiator. Huntington has repeatedly ranked at or near the top in J.D. Power’s customer satisfaction surveys for both retail and digital banking, supporting its “People-First, Customer-Centered” positioning.

Operationally, Huntington’s scale in the Midwest and recent expansion into high-growth markets like Texas and the Carolinas offer further upside. The bank’s local delivery model, combined with national product capabilities, enables it to compete effectively with both super-regionals (e.g., PNC, USB) and community banks.

Potential weaknesses include geographic concentration and exposure to regional economic cycles, but Huntington’s diversified loan book and expanding footprint help mitigate these risks.